The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realise this potential for Ireland. “The refreshed brand reflects an airline that connects those living in Montreal to Marseille in Berlin to Boston as well as those living in Cork to Croatia. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs.ĬEO Sean Doyle said: “Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. The refresh is part of the airline’s ambitious growth plan, which includes expanding its transatlantic fleet from 17 to 30 aircraft by 2023. The brand refresh is being rolled out across all brand platforms, with a new website design and new app design. The teal undercarriage means that Aer Lingus will be instantly recognisable from the ground, according to the airline. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines. The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. The new logo retains the iconic shamrock, but a tilt has been added ‘to symbolise dynamism and speed’ said the airline, and the leaves have become more heart-shaped ‘to reflect the warmth and hospitality of the brand’. The first new liveried aircraft to appear in the UK will fly to Heathrow on Monday. Flight EI105 will be met by a reception at New York’s JFK Airport.
The first Airbus A330 to sport the new logo will take to the skies today, Friday, January 18. The airline said the new brand identity supported its ambition to become the leading value carrier across the North Atlantic.
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